Strategy

Media is the centerpiece of our lives whether we like it or not!  We are surrounded by screens, messaging and imagery in every aspect of our lives. It’s a saturation effect that can result in your ideal customer feeling an overload of “clutter” with the constant ads, social media posts and more.

For our businesses, we all know we need to use media of all formats to be effective, relevant and impactful in achieving our goals. We must offer the viewer something unique and memorable.  We want to convey our story to our future customers or clients in a meaningful and authentic style, but in a way that will achieve results.

My career has taken me on a beautiful creative journey.  After receiving my degree in Marketing at the University of Texas, and running my own Market Research firm during my college years, I moved to Los Angeles and began my entertainment career as one of the leading agents in the world for directors, choreographers, creative directors, professional dancers and performers.  I then moved into producing, where my "adventures" have been diverse and have included large-scale world events, commercials, television, digital media, film and concert tours. With this experience comes a wealth of relationships with the most innovative and savvy content creators and production teams in the world. 

My goal is to help you express your vision and your voice, authentically and with the spirit and heart that you wish to convey both in your business, but also in your own life.  I bring not only my own experience to the table but will curate a team that fits perfectly to your company’s branding, style and personality. I can help maximize budgets to offer you impactful and savvy creative strategy, marketing roadmaps and media assets that will get you brand endearment and quantifiable results – all while making the process smooth and even fun…for you and your team. 

Let’s PLAY together!